Launching the Domestic Pressure Washer Range with HEUGOR PW
VODD partnered with HEUGOR® Group to design its first launch series of domestic pressure washers, establishing a strong foundation for the brand’s entry into the home cleaning segment. Developed with 120 bar and 150 bar pressure ratings, the HEUGOR PW range brings the performance, durability, and design standards of professional equipment into a compact, user-friendly format while reinforcing HEUGOR’s evolving brand identity.
With strong emphasis on CMF strategy to achieve visual differentiation, perceived quality, and consistency across the range. Development involved close collaboration with international vendors to validate materials, finishes, and manufacturability for global sourcing. In parallel, VODD designed the packaging system to ensure cohesive brand communication at launch, resulting in a unified product and packaging identity for HEUGOR’s domestic portfolio.
