Positioning the Brand with the Flagship HVC Series
VODD partnered with the HEUGOR® Group to reimagine their vacuum cleaner portfolio across domestic and commercial segments. The HVC Pro Series was conceived as a next-generation evolution of proven hardware, combining modern aesthetics with a robust, industrial character. Built on the existing product architecture, the design language was developed to strengthen brand positioning within the professional cleaning equipment domain while maintaining alignment with current production specifications.
A strong focus was placed on CMF development to achieve visual differentiation, durability, and manufacturing efficiency across user segments. The project involved close collaboration with international vendors to validate materials, finishes, and component feasibility for global production. As part of the engagement, VODD envisioned three distinct variants—from domestic to commercial applications—unified by a cohesive and scalable design identity.
